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linkLooking for a “big idea”? Start off by seeking a solution to one of
your own problems. See, chances are others are feeling the same pain.
Find a cure and these fellow sufferers will pay up for it.
Case in point: Bird in Hand.
Unlike traditional shoulder bags, which experts say cause neck and back
pain, Bird in Hand bags are designed to be clutched or carried in the
crook of the arm.
Bird in Hand founder and designer Rachel Lincoln Sarnoff
had her eureka moment when she forgot her shoulder bag on a business
trip and was forced to carry a clutch for seven days. By the time she
got home, her persistent and nagging shoulder and neck pain was gone.
Several hundred “research” bags later, Rachel hit upon the formula for
the perfect bag, and Bird in Hand was born.
It’s the same technique we’ve used for our products. Basecamp
started because managing projects was a pain in the neck for us.
Writeboard started because collaborating on text was a pain in the neck
for us. No pain, no gain.
This, again, reflects the philosphy behind a new wave of online business trend. The market is penetrated where niches exist. Be ware to my own big idea as well. The smaller the USP(Unique Selling Point) is, the easier it can be operated to shine.
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