集中精力的重要性(The Importance of Focus)
在当今激烈竞争的经济中,你需要集中精力使得你公司的独特方面精益求精。并且你需要每天将精力集中在改进你的公司上。通过终极外包,单干型企业家第一次做到了这些事情。
“记住,一切都是因为集中精力。大多数人为事业为个人苦苦挣扎的主要原因就是不能集中精力。”
“首先,精力集中的管理者总是有目标的,不只是等着出现进展时被动反应,也不只是满足日常需要。他们清楚地知道自己努力的方向。”
“第二,集中精力要求管理者要有意识,为了达到预定目标而迎接挑战。那就是说要经常审视自己的行为,乐意并能够选择每天做什么不做什么。有目的的行为不只是偶然出现,也不是一朝一夕的事。”
“第三,集中精力需要自律。也就是说保护自己免受日常需要的噪音或者令人激动的机会的打扰,那将不可避免得分散你的注意力和感情。它还意味着矢志不渝。”
“太阳是一个巨大的能量源。每个小时太阳带给地球数十亿千瓦的能量。但是你只需要一顶帽子和一些防晒霜就可以数小时的日光浴而没有什么伤害。”
“激光是一种很微弱的能量源。产生一束激光只需要几瓦的能量,将能量聚集在一束集中的光线中。但是你可以利用激光在钻石上钻洞或者除去癌细胞。当你将精力集中在一个公司的时候,你会产生同样的效应。你创造出一股强大的相激光一样的力量来占领市场。那就是集中精力的力量。”
正是这股激光一样的力量使得个人通过终极外包和个人杠杆的组合实现成功的。
一项技能能被称为核心竞争力必须满足三个条件:
顾客价值:“一项核心竞争力必须能为顾客认知价值作出突出贡献”。一项核心竞争力尤其要成为一名顾客选择某个公司的产品和服务的中心理由。
竞争差异化:“一项核心竞争力必须同时具有竞争性独特优势。”这也就是说它能将公司与竞争对手区分开来。
延展性:从“明天”的市场角度看,核心竞争力必须能引领公司构想出一系列由该技能引发的新产品和服务。
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