根据市场研究公司comScore（NASDAQ: SCOR, 数字世界测评的领导者）公布的最新数据，谷歌（Google）和 Facebook是2007年的最大赢家。谷歌2007年在美国网络搜索市场继续扩大领先优势，而Facebook和Craigslist则入选了2007年美国20大高增长互联网资产。
2007年12月，美国五大搜索引擎共完成了96.4亿次搜索，比去年同期的83.5亿次增长15%。其中，谷歌继续稳居榜首，共完成了56.3亿次搜索，比去年同期的43.2亿次增长30%；雅虎排名第二位，共完成了22.1亿次搜索，比去年同期的23亿次下滑4%；微软名列第三位，共完成了9.4亿次搜索，比去年同期的8.7亿次增长8%。
时代华纳(AOL)排在第四位，共完成了4.4亿次搜索，比去年同期的4.7亿次下滑5%；Ask Network位列第五位，共完成了4.2亿次搜索，比去年同期的4.0亿次增长5%。整个2007年，美国五大搜索引擎共完成了超过1130亿次搜索，其中谷歌完成了近640亿次，占据了56%的市场份额。
comScore还根据独立访问者人数的变化，评出了2007年美国20大高增长互联网资产，入选者包括Facebook、Craigslist和维基百科等等。2007年12月，Facebook的独立访问者人数为3470万人，同比增长81%；维基百科的独立访问者人数为近5200万人，同比增长34%；Craigslist的独立访问者人数为2450万人，同比增长74%。不过，增长幅度最大的是Everyday Health，得益于收购Drugs.com，其独立访问者人数同比增长了349%。
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2007年美国20大高增长互联网资产
comScore Top 20 Gaining Properties by Percentage Change in Unique Visitors* (<place w:st="on"><country-region w:st="on">U.S.</country-region></place>)
December 2007 vs. December 2006， Total <place w:st="on"><country-region w:st="on">U.S.</country-region></place> Home, Work and University Internet Users
Source: comScore Media Metrix
|
|
|
独立访问者人数(千人)
|
|
Dec-06
|
Dec-07
|
% Change
|
|
Total <place w:st="on"><country-region w:st="on">U.S.</country-region></place> Internet Audience
|
174,199
|
183,619
|
5
|
|
Everyday Health
|
2,690
|
12,073
|
349
|
|
Glam Media
|
7,994
|
25,028
|
213
|
|
OfficeMax
|
5,130
|
15,339
|
199
|
|
Demand Media
|
5,999
|
14,958
|
149
|
|
Yellow Book Network
|
4,386
|
10,388
|
137
|
|
ValueClick Sites
|
6,339
|
13,013
|
105
|
|
Facebook.com
|
19,105
|
34,658
|
81
|
|
WorldNow – ABC Owned Sites
|
8,714
|
15,474
|
78
|
|
Craigslist.org
|
14,075
|
24,468
|
74
|
|
Experian Interactive
|
8,054
|
12,500
|
55
|
|
Yellowpages.com Network
|
16,168
|
24,453
|
51
|
|
AmericanGreetings Property
|
11,982
|
18,102
|
51
|
|
Comcast Corporation
|
18,716
|
26,445
|
41
|
|
UGO
|
8,450
|
11,912
|
41
|
|
The Mozilla Organization
|
10,948
|
15,267
|
39
|
|
Answers.com Sites
|
10,707
|
14,899
|
39
|
|
Wikipedia Sites
|
38,585
|
51,851
|
34
|
|
iVillage.com: The Womens Network
|
13,545
|
17,234
|
27
|
|
AT&T, Inc.
|
23,833
|
30,212
|
27
|
|
Internet Broadcasting Systems
|
9,894
|
12,394
|
25
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http://tech.sina.com.cn/i/2008-01-31/11292008350.shtml
Top-Gaining Properties in 2007
A study of the growth in visitors among the top 100 U.S. Internet properties revealed that 2007 was a strong year for several of the largest properties. Social networking giant Facebook.com reaped the benefits of opening registration to all users, jumping 81 percent versus December 2006 to 34.7 million visitors in December 2007. Wikipedia Sites gained 34 percent to reach nearly 52 million visitors, continuing its reign as the Web’s most popular reference hub. Leading classified site Craigslist.org jumped 74 percent to 24.5 million visitors, while AT&T grew 27 percent to 30.2 million visitors boosted by its exclusive deal with Apple as carrier for the iPhone. Yellow Book Network jumped an impressive 137-percent to 10.4 million visitors
Several of the top-gaining properties were driven by the acquisition of Web entities including, but not limited to, the following:
· Everyday Health gained 349 percent driven by its acquisition of Drugs.com and other sites.
· Women’s category leader, Glam Media, grew 213 percent during the year, due in large part to the addition of several new entities, including Quality Health Network, MyYearbook.com, and LifeScript.com, among others.
· Yellow Book Network grew 137-percent to 10.4 million visitors, as visitation to Yellowbook.com Sites tripled (up 207 percent to 4.6 million visitors) and one new entity was added to the property.
·iVillage.com: The Women’s Network gained 27 percent with the addition of Sugar Publishing, MakeoverSolutions.com, and iWin.com, among others.
· Demand Media added numerous entities under its Demand Media Knowledge and Demand Media Games media titles, which contributed to its 149-percent growth.
·OfficeMax’s dramatic 199-percent gain was driven primarily by a December 2007 surge in visitation to its popular viral holiday greetings site ElfYouself.com.
Top-Gaining Site Categories in 2007
The top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35 percent, as the 2008 presidential election and primary season kicked into high gear. Women’s community sites also jumped 35 percent, as the top two properties in the category, Glam Media and iVillage.com, saw strong growth. With the ever-increasing coverage of celebrity news, from Britney Spears’ meltdowns to Anna Nicole Smith’s death, entertainment news sites jumped 32 percent. Online classifieds had a strong 2007 growing 31 percent versus year ago, as it continued to impinge on traditional news media’s classified revenues.
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comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
December 2007 vs. December 2006， Total <country-region w:st="on"><place w:st="on">U.S.</place></country-region> Home, Work and University Internet Users
Source: comScore Media Metrix
|
|
|
Total Unique Visitors (000)
|
|
Dec-06
|
Dec-07
|
% Change
|
|
Total <country-region w:st="on"><place w:st="on">U.S.</place></country-region> Internet Audience
|
174,199
|
183,619
|
5
|
|
Politics
|
6,192
|
8,384
|
35
|
|
Community - Women
|
51,632
|
69,854
|
35
|
|
Entertainment - News
|
37,093
|
49,023
|
32
|
|
Classifieds
|
31,867
|
41,688
|
31
|
|
Career – Training and Education
|
7,865
|
10,279
|
31
|
|
Gay/Lesbian
|
1,843
|
2,367
|
28
|
|
Retail – Consumer Goods
|
28,829
|
35,936
|
25
|
|
Finance – News/Research
|
43,317
|
52,064
|
20
|
|
Teens
|
23,313
|
27,979
|
20
|
|
Religion
|
19,101
|
22,886
|
20
|
Core Search Query Growth in 2007
In 2007, searches at the five major core search engines increased 15 percent to 9.6 billion searches. Google Sites led with 5.6 billion searches in December 2007, up more than 30 percent from the previous year. Yahoo! Sites ranked second with 2.2 billion searches, followed by Microsoft Sites (940 million), Time Warner Network (442 million), and Ask Network (415 million).
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comScore Core Search Report* December 2007 vs. December 2006
Total <place w:st="on"><country-region w:st="on">U.S.</country-region></place> – Home/Work/University Locations－Source: comScore qSearch 2.0
|
|
Core Search Entity
|
Search Queries (MM)
|
|
Dec-06
|
Dec-07
|
Percent Change Dec-07 vs. Dec-06
|
|
Total Core Search
|
8,348
|
9,636
|
15%
|
|
Google Sites
|
4,317
|
5,629
|
30%
|
|
Yahoo! Sites
|
2,300
|
2,211
|
-4%
|
|
Microsoft Sites
|
871
|
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