Siebel Data Quality addresses an organization's need for real-time and
batch-mode data quality processing. It helps organizations ensure
accurate, consistent, and consolidated customer information. As a result
organizations can obtain a consistent single view of the customer,
reduce operational costs, and increase the return on investment in
Oracle's Siebel Business Applications.
Siebel Data Quality provides the views to allow a user to match and
cleanse contact, prospect, and account data in real-time during data
entry or modification, or as a batch process.
Siebel Data Quality can be used in two ways. First, it can be used
in conjunction with the Siebel Data Quality Matching Server to perform
data matching on prospect, contact, and account records in real-time or
batch mode without using third-party data quality software.
Alternatively, Siebel Data Quality can be used with the Siebel Data
Quality Universal Connector to certified third-party data quality
software to perform data cleansing or standardization, and data matching
and deduplication.
When licensed with the Siebel Data Quality Matching Server, Siebel
Data Quality allows an organization to identify duplicate prospect,
contact, and account records. [ 区分重复的客户资料]
in real-time or in batch mode without using
other third-party software. In real-time mode, whenever a user is
entering a new prospect, contact, or account record, or is saving
changes to an existing record, the possible duplicates are displayed to
the user in real-time, allowing the user to select an existing record to
continue the task with the correct customer profile and to
avoid the creation of duplicate data during data entry. Siebel Data
Quality can also be run in batch mode in which a user can identify
duplicates or suspected duplicates based on match scores and other
customer information. Once the batch process is complete, the user can
merge duplicate records together. This product does not merge potential
matches automatically; merging duplicates must be performed manually or
be automated though custom configuration.
Each Named User of Siebel Data Quality includes a license for the
Siebel Data Quality Universal Connector. Standardizing and cleansing
customer records requires the use of third-party data quality software
that supports these processes through the Siebel Data Quality Universal
Connector. If the customer has not licensed the Siebel Data Quality
Matching server, the customer must also use the certified third-party
data quality software for matching. The Siebel Data Quality Universal
Connector is a Unicode-enabled business service that is included with
each license of Siebel Data Quality. Through the Siebel Data Quality
Universal Connector, customer data within the Siebel transactional
database can be matched and cleansed in real-time or batch mode. The
Siebel Data Quality Universal Connector works only in conjunction with
third-party software from certified data quality vendors.
For example, a site has a large customer data source that has been
created though telemarketing and call center activities. The marketing
team would like to supplement this with a number of new contacts
resulting from a successful marketing campaign against an external list.
After evaluating the customer data, the company discovers that the
quality or the data is suspect. The marketing team believes there are a
number of records with incomplete address in the response and customer
data. The data administration team would use Siebel Data Quality in
batch mode for the customer data to create an accurate base customer
data set. To support ongoing quality, Siebel Data Quality would be
enabled in real-time mode for both the telemarketing and call center
agents to ensure data accuracy upon data entry. Finally, Siebel Data
Quality would be used as a required check for future imports of
marketing prospect lists.
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